about me
A UX Designer Based in Seattle. I help businesses succeed by creating user focused experiences. Currently learning about UX in AR/VR spaces.
I’m enthusiastic about design and strive to create products that center empathy, connection, and community. I fell in love with UX as it is the perfect intersection of media, culture, and technology – a union that I was always looking for in my previous career. I found UX Design after 6+ years in the world of digital marketing with a focus on SEO and enhancing the more technical aspects of a client’s site performance. I have a strong foundation in research, content strategy, data analysis, and working within an agile environment. I also love to dabble in web development and am familiar with WordPress + Divi.
My passion for UX stems from my empathetic personality and a desire to create products with social impact at their core. I believe that bringing in diverse perspectives can lead to more creative and inclusive product design. I’m excited to continue expanding my knowledge and skills within the UX field. I believe that good design starts from a position of open curiosity.
Skills
Tools
- Adobe Illustrator
- UXPin
- Figma (learning)
- Balsamiq
- Optimal Workshop
- Miro, Mural
- WordPress / Divi
Design
- Wireframes & Mockups
- Information Architecture
- Interaction Design
- Prototyping
- Landing Page Design
- A/B Testing
- Usability Testing
Research
- User Research
- User Interviews
- Card Sorting
- Affinity Mapping
- User Personas
- Competitive Analysis
- Content Analysis
Skills
Tools
Adobe Illustrator
UXPin
Figma (learning)
Balsamiq
Optimal Workshop
Miro, Mural
WordPress / Divi
Design
Wireframes & Mockups
Information Architecture
Interaction Design
Prototyping
Landing Page Design
A/B Testing
Usability Testing
Research
User Research
User Interviews
Card Sorting
Affinity Mapping
User Personas
Competitive Analysis
Content Analysis
My Process
Kickoff
My projects usually start with a kickoff meeting either with clients or other key stakeholders to discuss deadlines, objectives, deliverables and fully understand the project.
Research
To better empathize with the target audience and understand user needs and problems I conduct interviews, usability testing, empathy maps and competitive research.
Planning
This stage is where all the information from research is analyzed with the problem established. Features and architecture are identified.
Design
Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders.
Testing
Usability testing with the target audience is conducted to gather important feedback. Users are asked to complete a set of tasks evaluated based on factors such as ease of use.
Iterate
Based on feedback from user testings and stakeholder reviews, iterations are prioritized and implemented for final design or further iteration.
My Process
01. Kickoff
My projects usually start with a kickoff meeting either with clients or other key stakeholders to discuss deadlines, objectives, deliverables and fully understand the project.
02. Research
To better empathize with the target audience and understand user needs and problems I conduct interviews, usability testing, empathy maps and competitive research.
03. Planning
This stage is where all the information from research is analyzed with the problem established. Features and architecture are identified.
04. Design
Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders.
05. Testing
Usability testing with the target audience is conducted to gather important feedback. Users are asked to complete a set of tasks evaluated based on factors such as ease of use.
06. iterate
Based on feedback from user testings and stakeholder reviews, iterations are prioritized and implemented for final design or further iteration.
Education
UX and Visual Interface Design Program
University of Washington
Intro to Front End Development Certificate (html,css)
University of Washington
B.A. Communications & Cultural Anthropology
University of Washington
Experience
UX Designer
Freelance | Current
UX Designer
T-Mobile | Mar 2021 – Mar 2023
Digital Marketing, Design
Wheelhouse DMG | 2016 – 2020
freelance work
UX Design
Research + Strategy
Designing successful digital products starts with an understanding of both your audience and their needs. I use analytics reviews, competitive analysis, user interviews, and more to inform design.
WordPress
I build WordPress websites for clients using the Divi theme and CSS utilizing UX Design in my development process to create a website that fits both user needs and meets business goals.
Digital Marketing
I specialize in search engine optimization (SEO), local SEO, content strategy, landing page optimization, website design and WordPress Management.