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about me

A UX Designer Based in Seattle. I help businesses succeed by creating user focused experiences. Currently learning about UX in AR/VR spaces.

I’m enthusiastic about design and strive to create products that center empathy, connection, and community. I fell in love with UX as it is the perfect intersection of media, culture, and technology – a union that I was always looking for in my previous career. I found UX Design after 6+ years in the world of digital marketing with a focus on SEO and enhancing the more technical aspects of a client’s site performance. I have a strong foundation in research, content strategy, data analysis, and working within an agile environment. I also love to dabble in web development and am familiar with WordPress + Divi.

My passion for UX stems from my empathetic personality and a desire to create products with social impact at their core.  I believe that bringing in diverse perspectives can lead to more creative and inclusive product design. I’m excited to continue expanding my knowledge and skills within the UX field. I believe that good design starts from a position of open curiosity.

Skills

Tools

  • Adobe Illustrator
  • UXPin
  • Figma (learning)
  • Balsamiq
  • Optimal Workshop
  • Miro, Mural
  • WordPress / Divi
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Design

  • Wireframes & Mockups
  • Information Architecture
  • Interaction Design
  • Prototyping
  • Landing Page Design
  • A/B Testing
  • Usability Testing

Research

  • User Research
  • User Interviews
  • Card Sorting
  • Affinity Mapping
  • User Personas
  • Competitive Analysis
  • Content Analysis

Skills

Tools

Adobe Illustrator
UXPin
Figma (learning)
Balsamiq
Optimal Workshop
Miro, Mural
WordPress / Divi

Design

Wireframes & Mockups
Information Architecture
Interaction Design
Prototyping
Landing Page Design
A/B Testing
Usability Testing

Research

User Research
User Interviews
Card Sorting
Affinity Mapping
User Personas
Competitive Analysis
Content Analysis

My Process

Kickoff

My projects usually start with a kickoff meeting either with clients or other key stakeholders to discuss deadlines, objectives, deliverables and fully understand the project.

Research

To better empathize with the target audience and understand user needs and problems I conduct interviews, usability testing, empathy maps and competitive research.

Planning

This stage is where all the information from research is analyzed with the problem established. Features and architecture are identified.

Design

Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders.

Testing

Usability testing with the target audience is conducted to gather important feedback. Users are asked to complete a set of tasks evaluated based on factors such as ease of use.

Iterate

Based on feedback from user testings and stakeholder reviews, iterations are prioritized and implemented for final design or further iteration.

My Process

01. Kickoff

My projects usually start with a kickoff meeting either with clients or other key stakeholders to discuss deadlines, objectives, deliverables and fully understand the project.

U

02. Research

To better empathize with the target audience and understand user needs and problems I conduct interviews, usability testing, empathy maps and competitive research.

b

03. Planning

This stage is where all the information from research is analyzed with the problem established. Features and architecture are identified.

k

04. Design

Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders.

05. Testing

Usability testing with the target audience is conducted to gather important feedback. Users are asked to complete a set of tasks evaluated based on factors such as ease of use.

06. iterate

Based on feedback from user testings and stakeholder reviews, iterations are prioritized and implemented for final design or further iteration.

Education

UX and Visual Interface Design Program

University of Washington

Intro to Front End Development Certificate (html,css)

University of Washington

B.A. Communications & Cultural Anthropology

University of Washington

Experience

UX Designer

Freelance | Current

UX Designer

T-Mobile | Mar 2021 – Mar 2023

Digital Marketing, Design

Wheelhouse DMG | 2016 – 2020

freelance work

I’m a UX Designer with a background in digital marketing and consulting. I help small businesses, nonprofits and organizations with website design,  site management and digital marketing. 

UX Design

I work in Figma and Illustrator to create functional, easy to use, familiar experiences for your users. From discovery and planning to wireframes and testing, I create thoughtfully designed products.

Research + Strategy

Designing successful digital products starts with an understanding of both your audience and their needs. I use analytics reviews, competitive analysis, user interviews, and more to inform design.

WordPress

I build WordPress websites for clients using the Divi theme and CSS utilizing UX Design in my development process to create a website that fits both user needs and meets business goals.

Digital Marketing

I specialize in search engine optimization (SEO), local SEO, content strategy, landing page optimization, website design and WordPress Management.