freelance Services
UX Design
Research + Strategy
Designing successful digital products starts with an understanding of both your audience and their needs. I use analytics reviews, competitive analysis, user interviews, and more to inform design.
WordPress
I build WordPress websites for clients using the Divi theme and CSS utilizing UX Design in my development process to create a website that fits both user needs and meets business goals.
Digital Marketing
I specialize in search engine optimization (SEO), local SEO, content strategy, landing page optimization, website design and WordPress Management.
My Process
01. Kickoff
My projects usually start with a kickoff meeting either with clients or other key stakeholders to discuss deadlines, objectives, deliverables and fully understand the project.
02. Research
To better empathize with the target audience and understand user needs and problems I conduct interviews, usability testing, empathy maps and competitive research.
03. Planning
This stage is where all the information from research is analyzed with the problem established. Features and architecture are identified.
04. Design
Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders.
05. Testing
Usability testing with the target audience is conducted to gather important feedback. Users are asked to complete a set of tasks evaluated based on factors such as ease of use.
06. iterate
Based on feedback from user testings and stakeholder reviews, iterations are prioritized and implemented for final design or further iteration.